“Epigraphy” is a branding project for an exhibition of ancient writings at the Israeli Museum of Archaeology. The branding of Epigraphy aims to bring the fascinating world of ancient scripts to life, highlighting their rich history and cultural significance. The exhibition showcases various typographies used in the Middle East, discovered on stones, such as Proto-Canaanite script, Aramaic, ancient Hebrew, and more. In designing the logo and graphic concept, fonts reminiscent of ancient scripts and visual elements that emphasize the depth and complexity of these writings were employed.

The branding focuses on creating an immersive and inspiring exhibition experience, allowing visitors to connect with history both visually and emotionally. Through meticulous graphic design and a distinctive visual language, Epigraphy effectively conveys the beauty and significance of ancient writings to a broad audience, making the exhibition an unforgettable experience.