Genus Lemna is a visual branding identity project for a superfood plant known for its medicinal properties, cultivated in Israel by the Weizmann Institute. The project’s objective is to make this water lentil accessible to the general public through retail marketing. The branding includes packaging design and a comprehensive brand identity, ensuring that the health benefits and unique qualities of Genus Lemna are communicated effectively and clearly to consumers. The visual elements are crafted to reflect the product’s natural and health-oriented qualities, creating a brand that is both appealing and trustworthy for health-conscious customers.