In this project, I developed a comprehensive marketing campaign to promote the Premium DNA testing package by PawGen™ - positioned alongside a basic package but designed to attract dog owners seeking in-depth genetic insights and advanced health solutions for their pets.

The campaign kicked off with an extensive visual market analysis, including competitor research and a deep dive into the needs of our target audience. This groundwork helped shape the unique brand identity and messaging for PawGen™, which blends technological innovation with approachability and trustworthiness. The visual identity features a distinctive logo combining clean and rounded lines, along with a modern color palette that embodies the brand’s core values: Advanced Technologies, Excellence & Professionalism, Care & Support, Exclusivity.

The campaign’s visuals included tailored social media graphics that clearly communicate the benefits of the Premium package, supported by direct calls to action that engage potential customers. At the heart of the campaign is a carefully designed landing page that guides users through the Premium package’s main advantages, divided into three sections: Breed Analysis & Family Tree, Health Screening for Genetic Risks, and Personalized Wellness & Lifestyle Advice. Each section features clean icons and concise copy to clearly emphasize the unique value of the package.

The slogan “Powerful Results, Genius Health” underscores the advanced, high-quality positioning of the Premium package. Through cohesive design and messaging, the campaign conveys PawGen™’s commitment to pet health, professionalism, and empathy, directing the target audience to select the Premium package as the ultimate choice for their pet’s well-being.